I've loved writing for as long as I can remember.

In school, my compositions would go up on the notice board. At the time, it felt like a small thing. But looking back, that was where it started. Not just the love of writing, but the discovery that putting the right words to something could make meaning in different ways for people.

That instinct has guided me through a career that has moved across a few different worlds. Digital media, science communications, sustainability, and climate finance. Each one taught me something different about how language moves, or doesn’t, and why the gap between what someone means and what an audience actually receives matters more than most people realise.

I founded Pooch Comms because:

Organisations are doing serious, grounded work in climate and nature, but struggling to communicate it in a way that makes sense for funders, partners or the public.

There are thought leaders with real depth and experience, but unsure how to show up externally in a way that feels true to them.

Initiatives and partnerships with real impact, but no single story holding the different pieces together.

I started Pooch to close that gap.

Fair Oak Farm, Sussex

Pooch is small by design.

I believe any work has the most impact when it’s personal. Every project I take on is directly led and quality-controlled by me, which keeps the output focused, consistent and close to what actually matters.

My background is rooted in Kenya and the Africa region, but my work has always moved across international climate policy and finance spaces too. I understand Global South realities from the inside, and I’m equally comfortable in the rooms where global decisions get made.

My story

My experience sits across voluntary carbon markets, nature-based solutions, conservation finance, social enterprises and multi-stakeholder events and programmes. I understand the technical side well enough to know what’s being lost in translation, and I care enough about integrity to say so when something doesn’t add up.

Before starting Pooch, I spent nine years working in communications roles across B Lab, WWF, the Voluntary Carbon Markets Integrity Initiative and 4G Capital, as well as through a UK-based climate and nature consultancy.

Mara Siana Camp, Kenya