Climate, Nature & Sustainability Storytelling.
A lot of people come to me asking for better content. But content is rarely the real problem. More often, it’s:
- Strong data that's hard to present.
- A solid project that nobody can explain simply.
- A LinkedIn presence that's active but doesn't quite sound like the person behind it.
- A lot happening across different workstreams, but no thread connecting it.
What's usually missing is the story underneath it.
A few of the organisations I’ve worked with and supported:
What I do
I work with organisations and leaders in climate, nature and sustainability to make complex work easier to understand, trust and act on. Sometimes that results in a specific output such as:
- A positioning document;
- A knowledge product;
- A pitch; or
- A clearer website.
Other times, it’s a longer relationship in the form of ongoing strategic comms support, working alongside teams over months rather than delivering a single output.
But the focus underneath is always the same – getting the story right before anything else.
A photo of the Maasai community lighting a fire by Trev in the Maasai Mara
How I approach the work
I start by listening. Most of the time, what looks like a content problem is actually a positioning problem.
Where it comes from is different every time, and it’s rarely obvious from the outside. Working that out is the first real piece of the job.
The real issue is not in what’s being said, but in who it’s being said to and how.
Who I work with
The people I work with already know their subject deeply. They’re not looking for someone to explain the space to them. What they need is someone who can sit close to the work, understand the nuances, and help shape how it comes across to the people who matter.
Fair Oak Farm, Sussex, England